Edinburgh Fringe 2026, then on tour · Two reels
The Barden Party
We filmed two Pro Shots for The Barden Party at the Fringe: Macbeth: Blood and Bluegrass, and Heracles: Of Men and Beasts. When the festival ended and the company took Macbeth on tour in Scotland, we cut two reels from our footage and posted them with the company from our own Instagram, as a gift to the tour, with no fee and no ad spend.
The second reel reached 2,408 accounts, and 72.7% of its viewers were not already following. Instagram’s own comparison put its likes, saves, reposts and comments above the usual for our account, and fewer people than usual scrolled past without watching.
The company has also chosen Quelight as the only home for its Pro Shot of Heracles: Of Men and Beasts.
| Measure | First reel | Second reel |
|---|---|---|
| Views | 2,534 | 3,921 |
| Accounts reached | 1,610 | 2,408 |
| Engagement on accounts reached | 6.9% | 7.3% |
| Viewers not already following | 61.6% | 72.7% |
| Comments | 7 | 17 |
Figures from Instagram Insights on Quelight’s own account, 7 September 2026. Engagement counts likes, comments, reposts and saves.